Social Media Management Cost Calculator
Compare the real cost of doing social media yourself, hiring a freelancer, hiring an agency, or using done-for-you automation.
What this calculator is good for
Use this when you want to compare software price against owner time, freelancer retainers, agency pricing, and lower-cost done-for-you posting. It is especially useful when the sticker price looks cheap but the time cost is not.
For benchmark ranges and buyer guidance, pair this tool with the pricing benchmarksand the 2026 pricing answer page.
Inputs
Monthly Cost
$401
Estimated monthly savings versus the cheapest non-Glow option. Annual savings: $4,812.
| Option | Monthly cost |
|---|---|
| DIY time | $600 |
| Freelancer | $500 |
| Agency | $2,000 |
| Boomp | $99 |
- Boomp cost per planned post: $8.
- DIY is most expensive when content work replaces billable work, sales calls, or customer service.