DIY vs Agency Social Media Cost Calculator
Put a dollar value on the hours you spend planning, writing, designing, scheduling, and second-guessing posts every month.
When to use this tool
This version is best when the real question is whether DIY is still cheaper once you value the owner's time. If the business is stuck in the blank-calendar loop, this tool helps show when DIY stops being the low-cost option.
For full market ranges, see the pricing benchmarksand 2026 pricing guide.
Inputs
DIY vs Outsourcing
$401
Estimated monthly savings versus the cheapest non-Glow option. Annual savings: $4,812.
| Option | Monthly cost |
|---|---|
| DIY time | $600 |
| Freelancer | $500 |
| Agency | $2,000 |
| Boomp | $99 |
- Boomp cost per planned post: $8.
- DIY is most expensive when content work replaces billable work, sales calls, or customer service.