Should I use Buffer or done-for-you social media?

Use Buffer if you already create your own content and mainly need scheduling. Use done-for-you social media if the hard part is deciding what to post, writing captions, creating graphics, and staying consistent.

Why This Matters

Scheduling and content creation are different problems. Many businesses buy scheduling software when their real bottleneck is the blank screen.

Real-World Example

A restaurant with daily food photos may do well with Buffer. A plumber with no time to write posts may need done-for-you content instead.

What Most People Get Wrong

A cheaper scheduler is not cheaper if it still requires hours of work every month.