How much does Later cost in 2026, and what is a Social Set?
Later's paid social scheduling plans start at $18.75/month for Starter, $37.50/month for Growth, and $82.50/month for Scale when billed yearly. A Later Social Set is one profile from each supported platform: Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Starter includes 1 Social Set, Growth includes 2, and Scale includes 6.
For the full free-plan, trial, and pricing breakdown, read Later pricing, free plan, trial, and Social Sets.
Why This Matters
Later pricing is easy to misread because it does not work like simple per-channel pricing. Buffer charges by connected channel. Later packages profiles into Social Sets. That can be convenient if you use most of the included platforms, but confusing if you only care about two or three accounts. Later's public pricing emphasizes a 14-day free trial for paid plans, while the current help center also describes a limited Free plan.
If you are comparing Later against a simple free scheduler, check Buffer's free plan limits for Instagram, TikTok, and pricing before deciding.
Real-World Example
A boutique that actively posts to Instagram, Facebook, TikTok, Pinterest, and LinkedIn may get good value from Later Starter because those profiles fit inside one Social Set. A plumber that only wants Facebook, Instagram, and Google Business Profile may find Later less aligned because Google Business Profile is not part of Later's listed supported social platforms.
What Most People Get Wrong
Most people ask whether Later is "cheap" without asking whether they already have visual content to schedule. Later is useful when photos, videos, and campaigns already exist. If the calendar is empty because nobody has time to create posts, a visual scheduler only makes the empty calendar easier to see.