How often should you post on Google Business Profile?

Most local businesses should post on Google Business Profile 1-2 times per week. Seasonal or urgent businesses can post more often during demand spikes.

Why This Matters

GBP posts keep the profile fresh near search and Maps results. That freshness helps customers see that the business is active.

Real-World Example

A plumber might post one maintenance tip and one service availability update each week.

What Most People Get Wrong

Posting once and forgetting about GBP is not enough. The profile should look current whenever customers check it.